Pro-Pot Ad Debuts At NASCAR Race

Jul 27, 2013

Spec­ta­tors stream­ing into the NASCAR Brick­yard 400 at Indi­anapo­lis Motor Speed­way start­ing on Fri­day might notice some­thing a lit­tle dif­fer­ent about one of the adver­tise­ments on screens nearby. The 30-second spot, seen above, might look and sound a lot like a typ­i­cal beer ad, but it’s actu­ally pro­mot­ing an alter­na­tive: legal mar­i­juana. The ad, titled “New Beer,” is from the Mar­i­juana Pol­icy Project — the nation’s largest pro-marijuana legal­iza­tion advo­cacy group — and will air dozens of times begin­ning Fri­day. It marks the first time a pro-pot ad has been shown at a major sport­ing event, though tech­ni­cally it is being shown out­side the stadium’s grounds. The spot notes that mar­i­juana is dif­fer­ent from beer, which will likely be flow­ing gen­er­ously at the week­end NASCAR race, fre­quently regarded as one of the year’s biggest. Pot has no calo­ries, does not cause hang­overs and does not con­tribute to vio­lent or reck­less behav­ior, the ad says. It con­cludes with the tagline, “Mar­i­juana: Less harm­ful than alco­hol and time to treat it that way,” which is laid over stock footage of some peo­ple who look like they’re high and happy on a beach. “Our goal is to make this weekend’s event as edu­ca­tional as it will be enjoy­able,” Mason Tvert, direc­tor of com­mu­ni­ca­tions for the Mar­i­juana Pol­icy Project, said in a state­ment. “We sim­ply want those adults who will be enjoy­ing a beer or two to think about the fact that mar­i­juana is an objec­tively less harm­ful prod­uct.” Mar­i­juana is not legal in Indi­ana, for med­ical or recre­ational use, and pun­ish­ments gov­ern­ing the sub­stance are quite strict. In fact, mar­i­juana has only been legal­ized for recre­ational use in two states, Col­orado and Wash­ing­ton. But Tvert says the ad is designed to edu­cate and encour­age peo­ple to get behind the wider legal­iza­tion move­ment. “Mar­i­juana is less toxic and less addic­tive than alco­hol, and it is far less likely to con­tribute to vio­lent and reck­less behav­ior,” he said. “We hope rac­ing fans who sup­port mar­i­juana pro­hi­bi­tion will ques­tion the logic of pun­ish­ing adults sim­ply for using a prod­uct that is safer than those pro­duced by spon­sors of NASCAR events and teams that race in them.” USA Today reports that upwards of 600,000 fans may attend the race, 225,000 of them whom can be packed into sta­dium seat­ing. Tvert told USA Today that the ad was pur­chased for a “non-profit” rate of $2,200 and made on a $350 bud­get. Source: Huff­in­g­ton Post (NY) Author: Nick Wing, The Huff­in­g­ton Post Pub­lished: July 26, 2013 Copy­right: 2013 Huff​in​g​ton​Post​.com, LLC Con­tact: scoop@​huffingtonpost.​com Web­site: http://​www​.huff​in​g​ton​post​.com/

4bbca25bableaf.jpg 150x112 Pro Pot Ad Debuts At NASCAR Race

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Pro-Pot Ad Debuts At NASCAR Race

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